January 11, 2024

By Stephen Tweed In 1962, Avis rental car was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So, the ad agency Doyle Dane Bernbach decided to embrace Avis’s second-place status as a sneaky way to tout the brand’s customer service. “When you’re…

January 10, 2024

By Stephen Tweed This is the time of year when most business owners are looking at their goals for the new yearand getting started on implementation. What are your goals for 2024? How many goals do you have? How did you arrive at those goals? I Have Three Goals for 2024 - There are three…

January 4, 2024

By Stephen Tweed One of the ways we track the trends in Home Care by paying is attention to what our readers, Mastermind Members, and coaching clients are reading.  That brings us to the top ten most frequently read articles of the past year. Here’s our Top Ten list in the order of most-frequently read.…

January 4, 2024

By Stephen Tweed One of the most amazing events we conducted in 2023 was the Home Care CEO Executive Strategy Retreat. This retreat was held in Orlando Florida on December 12 & 13, 2023, Sponsored by the Home Care Association of Florida. In attendence were 47 individuals from 25 home care companies who spent a…

December 20, 2023

At the Home Care CEO Forum, we want to help you see a vision of a desirable future, craft yourcompany culture, create competitive advantage in the marketplace, and develop a strategic growth planto create the company you want.One of the ways we do that is to introduce you to other resources that can help you…

December 20, 2023

By Stephen Tweed Last week we were in Orlando Florida for the Home Care CEO Executive Strategy Retreat, hosted by theHome Care Association of Florida. Forty-seven individuals from 25 companies spend a day and a halfworking through the Seven Steps of Scaling Your Home Care Business. One of those steps is Developing and Mastering Your…

December 14, 2023

By Stephen Tweed We all know that the biggest burning issue for most home care companies is caregiver recruiting andretention. For the past decade, we have been working together at the Home Care CEO Forum to identifybest practices in recruiting and retention, and to do research to uncover new solutions to this long-timeproblem. About two…

December 13, 2023

By Stephen Tweed What do you want your home care company to look like in five years? That was the focus of our two-day Home Care CEO Executive Strategy Retreat that kicked off onTuesday, December 12, 2023 at the Orlando Mariott Airport. About fifty people from 25 differentcompanies came from Miami, and Spokane, and Virginia…

December 7, 2023

By Stephen Tweed Over the past three years, we have seen a huge increase in the Mergers and Acquisitions activities inHome Care. In a 20 month period, we had ten members of our Home Care Mastermind Groups beacquired, and we had three members of our Top 5% Group acquire other companies.As a Home Care company…

December 7, 2023

By Stephen Tweed What will the future of home care look like five years from now?What role will technology play in that future and what are the elements of technology that will have the biggest impact? We are in the middle of a project to explore the future of Home Care, and one area that…

November 29, 2023

By Stephen Tweed I was sitting in my office early one afternoon when the phone rang.  It was a young woman who identified herself as a paralegal working for a law firm in Pasadena, California. She asked if I would be available to talk with an attorney in her law firm about serving as an…

November 29, 2023

By Stephen Tweed What will Home Care look like in 2029? What will your Home Care Company look like in 2029? What are the factors that will shape the future of our industry? To begin to understand what our industry and our home care companies will look like five years from now, we need to…